Brand identity

A get fit health initiative for residents in Poplar and Limehouse.

  • Logo identity to reflect Olympics 2012 legacy, using ‘sporty’ colours.
  • Sub-logo branding set with flag. Inspired by the waving flag for crowd support & cheering.
  • Leaflets, maps, sports icons to advertise local events in print & social media.
  • Project was later re-named ‘Go For Sport’ in 2015.